Sunday, 23 June 2024
UK Charity Week 2024 - Sponsored by Sinclair Method UK
Sunday, 23 June 2024

Elon, we’re in! 8 reasons why charities should consider using Twitter Blue

Twitter Blue is a subscription service offered by Twitter that allows users to access exclusive features and benefits. While it is primarily geared towards individual users, charities can also benefit from using Twitter Blue.

Whenever there is a change to a popular service like Twitter, there is always going to be a certain amount of pushback from some users. The idea of having to pay for Twitter Blue may be off-putting to some people who have grown accustomed to using the platform for free.

However, it’s important to remember that Twitter Blue is a valuable service that can provide a range of benefits to users who are willing to pay for it. These benefits include features like ad-reduced browsing, access to exclusive content, and a range of new tools designed to help users increase their reach and engagement on the platform.

While it’s understandable that some people may be hesitant to pay for Twitter Blue, it’s important to keep in mind that these changes are often necessary to ensure that the platform remains sustainable and continues to provide value to its users. In today’s digital landscape, it’s becoming increasingly difficult to monetise free services, and platforms like Twitter need to find new ways to generate revenue in order to keep the lights on.

Here are a few reasons why charities should consider using Twitter Blue:

Increased visibility

Twitter Blue offers users the ability to “boost” their tweets, which can help to increase their visibility and reach on the platform. This can be especially useful for charities looking to promote events, campaigns, or fundraising initiatives, as it can help them to reach a larger audience.

For this reason alone, the additional reach can be a game-changer when it comes to spreading news about their cause.


Twitter Blue includes the “Color Themes” feature, which allows users to personalise their Twitter experience by changing the colour scheme of their app. This can be a great way for charities to add some personality and branding to their Twitter presence, which can help to increase engagement with their followers.

Improved organisation and productivity

One of the key features of Twitter Blue is the ability to bookmark tweets and create collections. This can be especially useful for charities, as it allows them to easily organize and keep track of important tweets and conversations. It can also help with productivity, as it allows users to quickly access and reference saved content.


Twitter Blue also offers users the ability to “undo” tweets, which can be useful for charities that may need to make quick corrections or updates to their tweets. Additionally, the “Reader Mode” feature makes it easier to read long threads and conversations, which can be helpful when interacting with supporters and donors.

Access to exclusive content

Twitter Blue subscribers also have access to exclusive content, such as live Q&As and behind-the-scenes looks at events and campaigns. This can be a great way for charities to reward their supporters and provide them with unique and engaging content.

Enhanced analytics

Twitter Blue subscribers have access to advanced analytics tools, which can help charities to better understand their audience and track the success of their campaigns. This can be particularly useful for charities looking to optimize their social media strategy and reach more people.

Better collaboration

Twitter Blue includes the ability to share collections with other users, which can be a great way for charities to collaborate with partners and supporters. It can also be useful for organisations with multiple team members managing their social media accounts, as it allows them to easily share and discuss content.

Improved accessibility

Twitter Blue includes several accessibility features, such as larger text size and high contrast mode, which can be useful for charities looking to make their content more accessible to users with visual impairments.

Twitter Blue can be a valuable tool for charities looking to improve their social media presence and better connect with their supporters. While it does come with a subscription fee, the enhanced features and benefits it offers can ultimately help charities save time and become valuable addition to a charity’s social media strategy.


Join our FREE mailing list and receive our Weekly Digest bulletin and other updates direct to your inbox.

Related News

Skip to content