Adam Coulson, a husband and father from East-Lothian, is the main focus of a heartbreaking new campaign from the Scottish charity, Worldwide Cancer Research.

Worldwide Cancer Research – Scotland’s only cancer research charity – hopes the campaign will encourage donations to kick-start life-saving cancer cures around the world so that one day no life will be cut short by cancer. The advert is part of a wider campaign where Adam shares his story in a bid to raise £50,000 to fund a year of bold, discovery research.

The charity’s TV advert made its debut on last Sunday, featuring Adam and his precious little girl, Skye. Adam reads a poem he wrote about the devastating reality of losing both of his parents to cancer.

Since Worldwide Cancer Research was founded in 1979, cancer survival rates have doubled. But 44 people still die from cancer and 88 are diagnosed every single day in Scotland.

Adam and Skye

Having raised funds for the charity in the past and with his wife being the head of marketing at Worldwide Cancer Research, Adam bravely put himself forward to tell his story in order to raise awareness of the need for more life-saving cancer research.

He said:

“It all started 14 years ago when I was in my final year of university.

“In November 2006 we lost my dad to pancreatic cancer. I was only 22, Dad – just 54.

“When Dad died, Mum became two parents in one. She really was the glue that held us together. Losing Dad was heart-breaking, but having Mum there kept everyone going – and everyone together. So, when Mum told us she had bowel cancer, our worlds fell apart. Again.

“Mum passed away in 2015 at our family home. She too missed so many special moments with her family; weddings, grandchildren, and every special Christmas day. Mum and Dad weren’t only my parents, they were my best mates too.”

Laura McLachlan, Director of Fundraising at Worldwide Cancer Research, said:

“Here at Worldwide Cancer Research, we believe that bold research will cure cancer and that the first step is the most important.

“That’s why we back the brightest minds in cancer research across the world in their quest to find new ways to prevent, diagnose and treat cancer – to give families more time together. We are so grateful to Adam for being brave enough to share his story with the country. It’s so important to remember to cherish the time we have with our loved ones – especially at Christmas.”

When asked about what he loves most about the charity and its new campaign, Adam said:

“I admire all of the work that Worldwide Cancer Research is doing. It’s a small team of 39 people and they’re making such a great impact, working with leading cancer researchers all over the world. I want to make sure that my little girl never has to go through what I did with my parents.

“I hope that one-day cancer will no longer be feared, and no one else will have to celebrate their biggest moments in life without their parents by their side. The more pioneering cancer research we can fund together, the sooner that day will come.”

Worldwide Cancer Research, is the only charity in the UK that funds bold discovery research into all types of cancer. Cancer is a global issue, with one person dying of the disease every four seconds worldwide. That’s why the Edinburgh-based charity searches the world for the cures to cancer, backing the brightest minds in cancer research wherever they might be based.