Thursday, 20 June 2024
UK Charity Week 2024 - Sponsored by Sinclair Method UK
Thursday, 20 June 2024

Doubling Impact: Big Give’s Kind²Mind Mental Health Campaign

Big Give, the UK’s most successful match funding platform, announces that its mental health campaign, Kind²Mind, is now open for charity applications for its third year.

Mental health challenges affect a large proportion of the population – many of which go unseen or unsaid. Kind²Mind is designed to support charities offering valuable services to address, prevent, research, treat, campaign and raise awareness about mental health as part of their work. By bringing together a community of generosity from large donors to small, Big Give aims to double the difference of every donation.

Doubling Impact: Big Give's Kind²Mind Mental Health Campaign

The deadline for applications is 9th February, and the week-long campaign runs from 14th to 28th May 2024, coinciding with the UK’s Mental Health Awareness Week. Last year, the campaign raised £1.5 million (including Gift Aid), of which £876,000 was match funds. This supported 182 high-impact charities, and 5,145 members of the public donated.

Big Give expects to see donations to over 200 participating charities taking part doubled by its match funding ‘champions’, including companies, philanthropists and foundations.

The Kind²Mind campaign utilises Big Give’s ‘multi’ model of match funding. Charities improving mental health as part of their work can apply to Big Give and can select either the 1:1 or pledge model of match funding. Charities then have their application assessed by Big Give. Successful charities are awarded a sum of match funding, which is ring-fenced for their organisation. This match funding is unlocked by public donations given through Big Give’s online fundraising platform during the campaign.

Last year a range of charities took part in the campaign including: The Listening Place which raised £40,020, Lifting the Lid which raised £21,090 and Kids Matter which raised £20,755.

Alex Day, Managing Director of Big Give, said:

“Whether it is the impact of the cost of living crisis, COVID or the pressures brought about by social media, the work done by mental health charities in the UK is more important than ever. We would encourage any suitable charities to apply as our match funding can make a real difference, as has been proven time and time again.”

The Kind²Mind campaign page can be accessed here:


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