DIGITAL fundraising platform DontSendMeACard.com has moved to a zero platform fee structure.
The move comes after record growth of the number of organisations offering ecards via their customisable fundraising system.
Craig Lawson, technical co-founder said:
“Within 12 months we saw the number of listed charities rise from 406 up to 1000. So we wanted to offer contributors the ability to give 100% of their donation in lieu of cards.
“This is very much in line with the shift we’ve been monitoring in the industry by other major platforms.”
The option to leave a percentage contribution is now available, as compared to their previous model of deducting 5%.
Shelter has hailed the impact the initiative is having. Alison Lewis, Senior Digital Fundraising Executive, Shelter said:
“We are thrilled to work with such an innovative team driving their idea forward of the cost of cards helping charities. Shelter is raising significant amounts through the DSMAC platform, which really helps people experiencing poor housing and homelessness with funds we wouldn’t have had otherwise.”
With the ability to fundraise in five major currencies, a number of causes make up the 1000 total outside the UK including USA nonprofits, and those from Ireland, Australia and Canada.
The collaborative of web designers and developers continue to take their concept forward in strides.
Alex Furness, co-founder and director said:
“We’ve built a brand that people and organisations want to be associated with.
“Making a change away from the waste of billions of printed cards.”
With many not wanting to post or receive post this year, the DSMAC team predict a high turnout on their platform for Christmas 2020.