Dominvs Group, the leading London real estate development and investment group, has capped off a historic ‘year of charity’ with a gift to CarePack UK, a London homelessness charity that provides clothes, sleeping mats, and other essentials to rough sleepers over the festive period.
Through its charitable arm Dominvs In Action, the Group has funded 100 ‘survival packs’ that will be distributed across homeless hotspots in the capital, helping hundreds of people experiencing homelessness through the difficult and cold winter months ahead.
CarePack UK, which was originally launched in 2017, has grown significantly over recent years, from distributing 30 survival kits to over 350 kits last Christmas. This year, with the support of Dominvs, that number is set to rise again, allowing the charity to reach more than 1,000 people across the city.
Each pack contains over 50 items in a large rucksack, including thermal clothing, a sleeping bag, a toothbrush, personal hygiene equipment, and other key items. CarePack UK will distribute the packs through multiple community charities, including Christian Kitchen in Walthamstow, White Chapel Mission in Whitechapel, and St James’ Church in Clapham.
The Christmas pledge means that Dominvs has now donated more than £100,000 over the year, supporting 10 individual charities and organisations.
Over the last 12 months, Dominvs has supported Enactus UK, the national social enterprise charity, providing a £40,000 gift to run two enterprise competitions for students in schools and universities across London and UK. The students were tasked to come up with innovative business ideas to help reduce waste, which could be integrated into the Group’s hotels.
Dominvs In Action also supported The Dame Maureen Thomas Foundation, the Serpentine Galleries, Cancer Research, and BURST, a collaborative medical research group to support urological research. The Group also funded 250 ‘food kits’ through Give with Dignity and the Mukul Madhav Foundation, which were distributed to low-income families in India over Diwali.
Rani Ahluwalia, Head of Dominvs In Action, said:
“Winter is undoubtedly the hardest time of the year for those who have found themselves on the street. I know that CarePack’s work has a real, tangible impact on many of London’s homeless, and we are pleased to be able to support it.
“2020 has been an unprecedented year for all, but as a family business, we still hold dear our responsibility to help those charities working tirelessly in our own community and we will continue to do.”
Hootan Ahmadi, Founder of CarePack UK, said:
“Having a company like Dominvs involved means a great deal, allowing us to reach more people. For every bag Dominvs donates, they make a direct and immediate difference in someone’s life, so their involvement is hugely appreciated, especially in a year when it is easy and understandable for companies to reduce their involvement in social responsibility.”