Children have the power to transform the world – but first, they need an education.
That’s the message of a powerful new video launched by global children’s charity Theirworld
Voiced by the actor David Tennant, the film highlights the role of education in addressing some of the greatest challenges we face, from climate change to civil unrest.
It opens with an image depicting the devastating impact of the global pandemic, before cutting to scenes of raging forest fires, droughts and people waving placards during street protests.
David Tennant said:
“Somewhere there’s a five-year-old who can cure this. A four-year-old with a solution for this…A six-year
Shots of children learning then appear on the screen before Tennant concludes:
“But first they need the opportunity to go to school.”
Theirworld’s film – made by the BBDO agency in New York, part of Omnicom – is designed to send a strong message to world leaders about the importance of investing in education during the post-pandemic rebuilding operation.
David Tennant, the actor known for playing Dr Who and roles in Des and Broadchurch, said:
“I hope that Theirworld’s video will send an important message to world leaders about the transformative power of education to unlock potential in children. Now more than ever we need to ensure that every child can learn and thrive, and to raise a generation who can protect our planet better too.”
As leaders gather in person at the United Nations General Assembly in New York, Theirworld is calling for bold commitments to ensure that every child is on track to be in school by 2030, fulfilling the UN’s Sustainable Development Goal 4 of providing a quality and inclusive education for all.
The pandemic has had a devastating impact on children. At the height of the crisis, more than 1.6 billion children, including 767 million girls, were forced out of school. It is estimated that without proper investment in education more than 20 million children are at risk of never returning to the classroom.
In particular, Theirworld is calling on world leaders to commit to innovative new ways to unlock billions of dollars for education, as set out in its Education Finance Playbook.
In addition to fully funding the appropriate UN agencies and specialised global funds such as the Global Partnership for Education and Education Cannot Wait, Theirworld is urging wor
Justin van Fleet, President, Theirworld, said:
“Investing in children’s education is a win for everyone – that’s the message we want to send to world leaders as they gather in New York this week. With a quality education, a child has the power to enact important change: they might go on to discover a breakthrough in the fight against climate change, become the next pioneer in poverty reduction or commit to standing up to social injustices.
‘Every child deserves the opportunity to unlock their potential. It’s time for world leaders to act now to ensure that no one is left behind.”
Sarah Brown, Chair of Theirworld, said:
“Without proper investment, more than half of the world’s children won’t have the most basic skills they need to prosper in the workplace. It’s just not good enough, especially when we know that when a child is in school, they are safer, less at risk of child labour, trafficking, abuse or early marriage, or of simply facing a life without hope.”
Omnicom partners with Theirworld as part of the UN Common Ground Initiative launched in 2016. Under this initiative, the global communications industry pledge
Omnicom selected Theirworld having chosen to support SDG4 – to ‘ensure inclusive and equitable quality education and promote lifelong learning opportunities for all’.