Wednesday, 29 May 2024
Wednesday, 29 May 2024

Crowdfunder launch new partnership with Nectar to turn points into positivity

CROWDFUNDER has partnered with Nectar to launch Nectar Donate, a new scheme enabling customers to donate their Nectar points to good causes across the UK.

The partnership, which is the first of its kind, will allow UK registered charities to benefit from a portion of the £250m worth of Nectar points spent by customers every year.

Nectar Donate means customers will be able to choose how much they give and how often, to a charity of their choice, from local causes to national household name charities.

It comes as new research revealed 4.9million Nectar customers said they would like to donate their Nectar points to good causes – and 85% said they would be interested in supporting local charities.

Duncan Parker, Director of Charity and Philanthropy at Crowdfunder, said:

“We’re really excited to be partnering with Nectar to launch Nectar Donate.

“This is an entirely new way for charities to ask for donations and utilise the Crowdfunder platform for fundraising.

“It will also help charity fundraisers to combat donor fatigue as supporters will be able to donate Nectar points instead of cash.

“We’re really excited about this revolutionary new approach to charitable giving and would encourage charities to sign up today ahead of the launch in August.”

James Moir, Managing Director at Nectar, said:

“We know how important it is to our customers to be able to make meaningful donations to causes close to them, so we’re delighted to launch Nectar Donate in partnership with Crowdfunder, making it even easier for our customers to use their Nectar points to support a huge range of fantastic charities.”

Nectar Donate will launch in August 2021, when customers can go to or to start donating points to their chosen charity or local good cause.

Campaign groups and charities who want to sign-up to be part of Nectar Donate can visit: now.

With Nectar Donate, customers turn points into positivity. However many points customers give, they’ll give someone else a helping hand, and there are no hidden fees. It means every single point donated via will be money in the pocket of a chosen charity or to support the local community.


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