To mark World Smile Day® 2020 – which took place on 2nd October – we enlisted the help of British comedian, Hal Cruttenden, to launch a new campaign which aimed to shine a light on the number of babies born with a cleft who need our support.
Every day, 540 babies around the world are born with a cleft. If left untreated, these babies can face physical difficulties eating, breathing, hearing, speaking, and ultimately thriving.
With cleft treatment costing as little as £150, the goal of our campaign was to raise enough funds to provide life-saving treatment for the 540 babies who will be born with a cleft on World Smile Day® – so that they can go on to live long, healthy lives.
In order to boost widespread awareness of the campaign, and encourage people across the country to lend their support, we challenged top stand-up comedian and ‘Mock of the Week’ funny guy, Hal Cruttenden, to create 540 smiles in just one day – using nothing but his book of jokes and British charm.
On World Smile Day®, we released a video which follows Hal as he tries to meet his 540 ‘smile-stone’, by telling his best family-friendly jokes to members of the public, school pupils, business workers and more.
Despite contending with face coverings, virtual audiences and a few tough crowds, Hal’s series of cheesy one-liners landed lots of grins and left people across the nation chuckling.
Even though World Smile Day® has now been and gone, it’s not too late to donate. So, if this video put a smile on your face, please visit: smiletrain.org.uk/wsd