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Thursday, 6 August 2020

CHARITY TODAY AWARDS

Cookalong TV launches with a mission to support charities in need

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WHILE lockdown has affected everyone, charities, in particular, have really struggled to cope with the lack of fundraising opportunities and resulting loss of funding. Enter Cookalong TV and its Celebrity Cookalong series!

Celebrity Cookalong’s mission is to support various charities in need, by enabling people to make £1 donations in aid of good causes and enter a raffle for the chance to join their favourite celebrities via video chat for intimate and immersive Cookalongs.

Whether you fancy yourself as a budding Instagram chef or someone who struggles to make beans on toast, Celebrity Cookalong is for everyone – a simple and fun way to raise money to support the many charities that are currently desperately in need of cash.

Action for Children, Alzheimer’s Society, Great Ormond Street Hospital, Cancer Research UK, Refuge, Missing People, Encephalitis Society and Oracle Cancer Trust are just some of the charities set to benefit from the support of Celebrity Cookalongs.

Celebrity Cookalong has a star-studded list of more than 30 celebrities already lined up to host their very own fun intimate cooking lessons via online video chat, in aid of their chosen charities, including Alex Jones, Sir Ian Botham, Jodie Kidd, Ronni Ancona, Sally Phillips, Skye Mcalpine, Chemmy Alcott, Joe Marler, Chris Robshaw, Rebecca Adlington and many more.

The series will kick off with renowned TV presenter Alex Jones of The One Show. Alex will choose her favourite dish and guide a lucky competition winner and his/her group of friends through the cooking process, while she answers questions from participants and online viewers. The Cookalong will be simultaneously streamed on YouTube.

The Celebrity Cookalong concept is simple: Much-needed money is raised through an online raffle. Participants can buy tickets for the chance to win a seat at the virtual cooking table with a celebrity host. Each entry costs just £1 and participants can enter as many times as they want to increase their chances of winning, with proceeds going to the celebrity host’s charity of choice.

Sir Ian Botham

One lucky winner will be picked for each Cookalong. He/she will then be able to choose a group of 5-8 friends to participate in the stay-at-home Cookalong experience. Anyone interested in donating and entering the raffle for Alex Jones’ upcoming Cookalong on 2nd July can visit the cookalong.tv for more details.

Christopher Mair, Founder and CEO of Cookalong TV said:

“The COVID-19 pandemic has been an extremely challenging time for everyone, especially the most vulnerable members of society. With the launch of Cookalong TV and the Celebrity Cookalong series, we hope to provide some desperately needed financial support to the charities and volunteers who fundraise and help such worthy causes.

“By offering participants a fun and entertaining stay-at-home cooking experience, we aim to not only raise money for charities, but also use online video chat technology to brighten up people’s lockdown experience and, hopefully, give them a positive experience to look forward to during such difficult times. We can’t wait to get started with Alex Jones’ Cookalong on 2nd July, followed by a host of other celebrities in the coming weeks and months.”

Alex Hyde-Smith, Director of Fundraising, Alzheimer’s Society, commented:

“We’re hugely grateful to the Celebrity Cookalong team for their imaginative idea and generosity in supporting charities. People with dementia are worst hit by coronavirus – thousands of them have died, from the virus, but also sadly from the wider impact it has had through social isolation and interruption of health and social care services.

“Unfortunately, like other charities, our fundraising has suffered and we stand to lose up to half our income, just when the vulnerable people we support need us most. That’s why initiatives like this are so important, and we hope lots of people will be inspired to take part in a fun activity that has such a worthwhile aim.”

Head over to the Cookalong website and sign up to win a chance to cook alongside one of your favourite celebrities via video call. Don’t forget to spread the word in support of good causes and connect with Cookalong TV on Instagram, Facebook, Twitter, and LinkedIn.

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