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Thursday, 13 May 2021
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Contactless giving to grow at attractions as lockdown eases

As lockdown eases, attractions and tourist hotspots across the country are preparing to welcome back visitors, and many are looking to recoup as much lost income as possible.

VisitBritain expects that around £61.7bn will be spent on domestic tourism this year, up 79% on 2020, and with UK Finance reporting that over half of the 40 billion payments made in the UK were made using cards in 2019, many attractions can tap into changing consumer spending behaviours to make up for lost income and donations.

In 2020, DONATE™ saw a record 499% increase in total donated through the platform vs 2019, proof that digital fundraising took over from face-face during the pandemic. Much of this increase was from visitor attractions who were able to reach out to their loyal supporter base and seek donations via text and web channels. Looking forward, as venues re-open, contactless giving will be increasingly important.

One attraction that is looking to introduce contactless giving is The Etches Collection Museum of Jurassic Marine Life in Dorset which houses a unique collection of fossils dating back over 150 million years. At present, they charge an entry fee to cover costs, however, after a tough year, they are appealing for donations to help them to continue to support the museum and its activity centre.

Carla Crook, PR and Marketing Manager at The Etches Collection, said:

“Some people like to be more discreet when making a donation, and we feel that contactless units offer that ability more than cash donations where the amount given might be visible to others.

“Placing the units near our exit would provide people who have experienced the exhibition an opportunity to re-evaluate their contribution made through our entrance ticket and increase this if they felt they had gained more value from the experience.”

As doors reopen at tourist attractions, installing contactless at entry points and throughout the venue will encourage donations. Contactless units can be set to receive a series of pre-set donation amounts.

Donations can be monitored live through the DONATE™ portal, with venues being able to select either battery-operated portable units or table/wall fixed units that are powered through the mains. A streamlined service means that venues can be up and running, receiving donations within a week.

For more information and to register for contactless giving, please visit: www.nationalfundingscheme.org/tap-donate.

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