CLIC Sargent launches alternative Christmas advert with ‘Kid Santa’

CLIC Sargent, the UK’s leading cancer support charity for children, young people and families, has launched its Christmas campaign for 2018, featuring a young girl who was previously supported by the charity.

The appeal film sees 10-year-old Ellie Mae transform into ‘Kid Santa’, who brings magical surprises to children who want their parents to be able to forget about the costs of cancer. The film aims to highlight how supporters can help to reduce the financial burden families’ face not just at Christmas, but year-round, by donating to support CLIC Sargent’s services for young cancer patients.

CLIC Sargent research found that when a child or young person is diagnosed with cancer, families’ costs go up by an average of £600 every month and that 61% parents have accumulated some form of debt as a result of their child’s illness.

Rachel Kirby-Rider, Director of Income and Engagement at CLIC Sargent, said:

“When your child has cancer, families’ worries don’t go away just because it’s the festive season. Children may not be able to spend Christmas in their own bed due to treatment, or parents might be worried about mounting debts. Our specialist care teams guide families when a child or young person is diagnosed with cancer, providing vital practical, emotional and financial support.

“CLIC Sargent helps the whole family to spend Christmas day together – we can give families a place to stay near the hospital at one of our Homes from Home, or nurses can provide treatments at home. Our Christmas appeal shows that supporters can help CLIC Sargent take away the cost of cancer, not just at Christmas but year-round, so we can be there for every child, young person and family that needs us.”

The Kid Santa campaign was produced with Shape History and is supported by a digital advent calendar on its social media channels throughout December.

For more information or to donate visit: www.clicsargent.org.uk/kidsanta