Monday, 15 April 2024
Monday, 15 April 2024

Charity CEO of the Year Adam Tulloch to embark on inspirational school tour

TOTAL Insight Theatre’s Adam Tulloch is set to use his new Charity CEO of the Year status to inspire hundreds of school children across the country. 

Tulloch, a Fellow of Royal Society of Arts, has set a target of visiting 100 state secondary schools across the four regions in which the charity works, with priority going to schools with a higher-than-average percentage of students entitled to free school meals.

The 30-year-old, who founded Total Insight Theatre in 2014, aims to capitalise on the award to not only reinforce and build on the positive work the charity is doing with young people but also champion the younger generation.

Total Insight Theatre uses theatre, film, workshops and creative support hubs to tackle sensitive subjects such as youth crime, mental health, unemployment and grief amongst children and young adults. 

In the seven years since its foundation, Total Insight Theatre has grown from a single drama club in Crystal Palace to an organisation that has delivered more than 1,300 workshops to over 15,000 young people across London, Kent, West Yorkshire and the East Midlands. 

This growth as well as pivoting the charity through the Covid-19 pandemic were instrumental in Tulloch securing the CEO of the Year: Charity under £5m turnover industry award this month.

Tulloch understands the issues facing today’s young people and draws on his ‘lived experience’ of inequality in his role as CEO. As a young person, he grew up in a single-parent household with his three brothers and Tulloch wants to share his personal journey of ‘overcoming obstacles and succeeding against the odds’ to inspire children and young people experiencing disadvantage.

Reflecting on the award and the positive impact he aims to take from it, he said:

“It’s a real acknowledgement of seven years of hard but really rewarding work and I’m just absolutely delighted to have received an award like this at my age.

“For the charity, it’s fantastic to see the work at Total Insight Theatre acknowledged in this way as we use the arts as a tool to make a difference in the lives of children and young people!

“It reinforces the impact of our work and the difference we make for the children and young people we work with and also the people across the organisation who deliver our work and make it all possible.

“Going forward, I will look to use the award to raise the profile of the charity to reach more children and young people and champion the need for more opportunities for them. I’ll also continue highlighting the importance of lived experience leadership and the value it brings to organisations.

“One of the ways I intend to do this is to undertake a series of school visits in the locations where we are present and to share my story and how you can overcome many challenges and be a success.”

Twitter: @Total_Insight

Instagram: @totalinsight_uk


For more information, please contact or call 0121 318 5800 or 07533 739260.


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