SWIFTAID, the platform making it easy for charities to claim Gift Aid, has launched the ‘Great Gift Aid Hunt’, urging charities to make sure they don’t miss out on the estimated £564m in unclaimed Gift Aid during the cost of living crisis.
Charities only have until 5 April to search for any unclaimed Gift Aid for this tax year. After this date, it becomes a more costly and inefficient process for charities to obtain declarations. Swiftaid brings a pioneering innovation to UK charities, allowing them to simply check against over 5 million UK taxpayers to find missed Gift Aid.
Every year, an estimated £564 million is missed, which could pay for:
Emergency food packages for over 11.2 million families
Nappies and wipes for just under 113 million babies and toddlers for a week
Health checks for over 22.5 million people
Essential lab equipment for 56.4 million cancer researchers
Two weeks’ medical support costs for over 9.5 million survivors at a women’s shelter
A meal for 2,256,000 billion people
Bedding and a safe place to sleep for over 22.5 million young people
Beth Michael, Co-Founder of Swiftaid, said:
“With the cost of living continuing to rise, it’s important that charities can increase their income without putting additional financial strain on their donors. Think of what a much-needed boost of 25% income could do for your charity. Through a simple upload of donation data, this converts to extra income without costing extra to donors. Swiftaid acts on behalf of over 5 million UK taxpayers. Charities can now simply check against these individuals for Gift Aid that was previously missed.”
Currently, charities are under immense pressure, causing them to struggle with energy bill hikes of 50% and more amid soaring demand. A recent survey by Pro Bono Economics and Nottingham Trent University found that half of the charities believe winter demand will exceed their ability to cope and just under 1 in 5 charities will cut services. This is combined with a decline in the number of people giving to charity in the UK, according to research from the Charities Aid Foundation (CAF). Between January and April 2022, an estimated 4.9 million fewer people said they donated to charity or sponsored someone in the previous year, compared to 2019.
By sending in donation information from the current tax year, Swiftaid can match it with millions of UK taxpayers, and if a match is found, 25% more Gift Aid is added – all without asking donors for additional funds. The ‘Great Gift Aid Hunt’ chimes with recent news from CAF that 46 percent of people giving to charity last year failed to include Gift Aid.
Since the Charity Tax Commission published a set of recommended reforms to UK tax law including a proposed centralised database for Gift Aid declarations, Swiftaid has entered the sector to automate the protracted process for charities. The ISO-accredited platform works closely with HMRC and the Charity Tax Group to continue to maximise Gift Aid and remains compliant with GDPR requirements.
Oliver Shaw-Latimer, Senior Director of Innovation at JustGiving said:
“Processing Gift Aid is often a huge administrative burden and can be very costly for charities. Swiftaid validates donors’ information, compiles claims, and submits them directly to HMRC, which removes time-consuming administration at a time when fundraising teams are under increasing pressure due to the cost-of-living crisis. Since partnering with Swiftaid last year we’ve added over five million taxpayers to the network and recovered over £400,000 in missed Gift Aid for charities.”
Daniel Fluskey, Director of Policy and Communications at the Chartered Institute of Fundraising, said:
“Fundraisers are doing brilliant work to inspire support from donors and the public, but they are doing so in the face of a really difficult set of circumstances. In the middle of a cost of living crisis, it’s more important than ever to make sure that charities are getting the full value of every donation made to them. The potential amount of Gift Aid out there can make a significant boost to the work of charities and we want to see every pound that is eligible for Gift Aid claimed to help support good causes.”