Campaign aims to celebrate superheroes helping children with brain conditions

Cerebra, the Carmarthen headquartered national charity, dedicated to helping children with brain conditions discover a better life have launched their Everyday Superheroes campaign which is looking to encourage people to sign up to be a superhero to support the charity’s work across the UK. 

More than 500,000 children in the UK have a brain condition, such as autism, and fight challenges every day when it comes to learning, playing or experiencing the world around them. Through their research, the charity offers solutions and advice to help these children and their families enjoy lives full of hope and discovery. The Everyday Superheroes campaign hopes to raise £25,000 over the next year to help fund ongoing research and services.

Chris Jones, chief executive of Cerebra said:

“The children we work with really are amazing and prove that any challenge can be overcome with a little bit of help. We hope that the campaign will get more people to sign up to support us, as together, we will be able to help more children to discover the world around them. We are also delighted to have won the inaugural Third Sector Prize and to be working in partnership with Rockadove on this campaign.”

One of the children the charity supports is a superhero in her own right. Seven-year-old Imogen Ashwell-Rice from Caldicot, who has been able to enjoy horse riding, triathlons and even climb Pen-y-Fan thanks to the Cerebra Innovation Centre (CIC) who design and make bespoke equipment for children with brain conditions.

Campaign aims to celebrate superheroes helping children with brain conditions
Imogen Swansea Tri Run

Catherine explains that if it hadn’t been for Cerebra none of this would have happened:

“Imogen is so thrilled and excited that she’s been able to have these adventures – she’s never been able to do anything like this before because of her cerebral palsy. There have been so many times that she hasn’t been able to join in with physical activities which leave her feeling left out. Being able to do things like this is a real boost to her confidence and self-esteem. With Cerebra’s help, Imogen is smart and sociable and has been given the opportunity to do everything a child her age should be able to do.”

There will be lots of opportunities for individuals and businesses to sign up and become Everyday Superheroes as part of the campaign. For more information and to sign up visit