International animal welfare charity Brooke raised over £13,000 as official chosen charity at Olympia, The London International Horse Show in December 2018.
One of the most prestigious events on the UK equestrian calendar, Olympia ran from 17-23 December and attracted the world’s top riders.
Brooke, which works across Africa, Asia, Latin America and the Middle East, will use the money to continue its work improving the lives of millions of the world’s most vulnerable horses, donkeys and mules. As well as the £13,000 received on the ground, Brooke gained over 240 new regular supporters, which will help to further this vital work for years to come.
Brooke Chief Executive Petra Ingram said:
“We were honoured to be at Olympia as chosen charity last month and we’d like to thank the organisers for choosing Brooke. It was wonderful to meet so many supporters and passionate equestrians throughout the week and raise vital funds to bring relief and change to horses, donkeys and mules working in punishing environments around the world. Special thanks must go to our fantastic team of dedicated volunteers who were excellent ambassadors for us, and everyone at Brooke who helped make the week a success.”
Throughout the week, Brooke received support from a number of high profile equestrians, including Longines FEI Jumping World Cup winner William Whitaker and showjumper Jessica Mendoza, who were among the many to watch Brooke’s VR 360° film captured within a Pakistan brick kiln.
Charity mascots Alfie the Dinky Donkey and mini-Shetland ponies Harry and La La were also a huge draw for the thousands of attendees at the show with their multiple appearances in the main arena, the Live Zone, and the Brooke stand.
Events like Olympia provide Brooke with an invaluable opportunity to raise awareness of the vital work it is doing around the world. An estimated 100 million horses, donkeys and mules are currently working to support 600 million people in some of the toughest environments in the world. Thanks to donations from supporters, Brooke works with governments, communities and other organisations to bring positive change to the lives of these animals and those who depend on them to make a living and feed their families.