CANCER charities, Breast Cancer Now and Prostate Cancer UK have come together this World Cancer Day (4 February) to shine a spotlight on the UK’s most common cancers.
With 11,500 women dying of breast cancer and 11,500 men dying of prostate cancer each year in the UK, the charities have joined forces to bust common myths and misconceptions about the two cancers and help people distinguish important health facts from fiction via an online quiz.
As well as setting the record straight, the charities will signpost people to the support and information they provide for anyone affected by breast cancer or prostate cancer.
Additionally, Breast Cancer Now’s charity partner, Dorothy Perkins, and Prostate Cancer UK’s charity partner, Burton, are donating 5% of all sales made between 4-6 February to support the charities’ vital work. The retailers will also share content across their own channels to raise awareness of breast and prostate cancer among their customers.
Baroness Delyth Morgan, Chief Executive of Breast Cancer Now said:
“We’re delighted to stand together with our friends at Prostate Cancer UK this World Cancer Day, to bust myths and misconceptions around breast cancer and prostate cancer.
“The sooner breast cancer is found, the more successful treatment is likely to be. It’s critical that women get any new or unusual changes checked by a GP as soon as possible and we also encourage women to attend breast screening when invited – this is more important than ever with around 12,000* women recently estimated to be living with undiagnosed breast cancer in the UK. Misinformation can cause unnecessary anxiety and potentially delay women getting possible symptoms checked; this is why we urgently need to dispel myths and ensure women are armed with the facts, including possible signs and symptoms of breast cancer and what to do if they find a new or unusual change.
“We’re immensely grateful to Dorothy Perkins for their support this World Cancer Day, alongside Burton. Over the past 16 years, Dorothy Perkins has helped us ensure we can provide support for today and bring hope for the future for anyone affected by breast cancer.
“By coming together with Prostate Cancer UK we hope to reach and support even more people affected by these two devastating diseases.”
Nicola Tallett, Acting Chief Executive at Prostate Cancer UK said:
“World Cancer Day is more than just a day on the calendar, that’s why this year we’re uniting with Breast Cancer Now again to make a lasting impact on the lives of men and women across the UK. By uniting, we can share our knowledge further and increase awareness of both cancers to a wider audience.
“We hope to drive as many people as possible to take the quiz and learn fact from fiction. There are plenty of myths and misconceptions about prostate cancer and by busting these we can make a real difference to the outcome of those who are diagnosed with the disease.
“We thank Breast Cancer Now for joining with us in continuing our fight against prostate cancer, as well as Burton and Dorothy Perkins for their amazing efforts and ongoing commitment to both causes.”
You can test your knowledge about breast cancer and prostate cancer by taking the quiz, please visit: breastcancernow.org/breast-and-prostate-cancer-quiz
Anyone seeking breast cancer information and support can speak to our expert nurses by calling our free Helpline. You can call us free on 0808 800 6000 Mon-Fri: 9am -4pm, Saturdays: 9am-1pm. Alternatively, you can email our specialist nurses by filling out this form: https://breastcancernow.org/submission/ask-our-nurses
If you’ve been diagnosed or have concerns about prostate cancer. You can speak to Prostate Cancer’s specialist nurses by calling 0800 074 8333 Mon-Fri: 9am-6pm, Weds: 10am-8pm. Alternatively, you can email their specialist nurses by filling out this form: https://prostatecanceruk.org/get-support/our-specialist-nurses/email-our-specialist-nurses