Monday, 15 July 2024
UK Charity Week 2024 - Sponsored by Sinclair Method UK
Monday, 15 July 2024

Brands team up with Santa this Christmas to give back to the NHS staff and volunteers

EVEN Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe according to a new film which will be released soon to help raise more vital funds for the NHS Charities Together COVID-19 Appeal.

The film, made with guidance from NHS professionals, is part of a wider campaign encouraging the public to buy gifts that give back to those who have given everything, in recognition of the amazing commitment of NHS staff during the COVID-19 crisis. It will raise money for NHS charities this Christmas so they can provide more much-needed support to NHS staff, volunteers and patients.

All the brands involved are producing limited edition products for the campaign and every product sold will trigger a donation to the appeal.

British singer-songwriter, Birdy, recorded an exclusive version of her 2011 track ‘People help the people’, especially for the campaign. The song was performed and recorded acoustically on her piano at home during the lockdown.

Folks at Kindred have designed a Christmas wear and they have a great selection of sweatshirts, hoodies, tees, onesies and accessories! Perfect for Secret Santa gifts, Zoom calls Christmas parties or to show up on 25th December to unpack your Christmas gift and find out you got another pair of socks. But hey, at least you’re wearing a great hoodie, right?

Brands team up with Santa this Christmas to give back to the NHS staff and volunteersWho is Kindred? It is a Social Enterprise which stands behind the first edition of Thank You Rainbow T-shirts and now delivers you the Christmas version this holiday season! But they are more than that. Kindred invented a Clever Shopping Companion which makes the donation process effortless, by simply adding it to your browser user can shop across 25,000 brands, earn cashback and donate a percentage of that cash back to one of 40,000 charities. The split is your choice. It’s extremely simple and is already used by thousands of people supporting both local and national charities whilst shopping.

Announcing the campaign and film launch, Ellie Orton, CEO of NHS Charities Together, said:

“While the rest of us are having some sort of Christmas at home this year, hundreds of thousands of NHS staff will be working over the holiday period. They do it every year but this time they’re also having to deal with probably the biggest challenge our health service has ever faced. I’m thrilled and so grateful that we have been able to partner with these brands to do something about that and show how much the UK cares about those NHS staff and volunteers and the patients they are looking after. The public has responded magnificently so far to our appeal, helping us raise over £140m. But with the ongoing impact of COVID-19, the need is still there.

“So, if you’re buying pressies, think about buying one from this campaign. You’ll be giving back to the people who have given everything for us this year.”

 Brands team up with Santa this Christmas to give back to the NHS staff and volunteers

Aaron Simpson, founder and CEO of Kindred said: 

“It’s a real honour to be collaborating with NHS Charities Together once more alongside all those amazing brands. The British public and Kindred did an astonishing job in supporting our NHS heroes earlier this year through the initial ‘Thank You’ campaign, raising almost £500,000, however, our aim is to raise even more this festive season and really show some love for our amazing healthcare and frontline workers.”

The money raised by the campaign will be distributed to NHS charities across the UK who will use it to provide whatever support will make the biggest difference for the staff, volunteers and patients. That could include providing hot meals and a place to rest for staff working long hours and specialised psychological support for those struggling with stress, trauma and separation from their loved ones. The funds will also to go to help vital partnerships outside hospitals, such as hospices, community healthcare and social care so they can provide care to patients, volunteers and staff outside of the hospital.

Local NHS charities are also providing additional support where it is most needed by NHS staff, volunteers and patients in their area, with a focus on support for people who are disproportionately affected by the COVID-19 crisis, such as patients and staff from BAME communities and high-risk groups like those living with disabilities.

In the longer term, the money raised will also fund programmes to help staff and families recover fully once the crisis has abated, reducing the long-term impact on them and the people they care about.

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