Today, I have given my backing to a national blood donation campaign and urged my colleagues and readers of Charity Today to follow suit.
Giving blood really can save a life and there is always a demand for people to come forward and pledge their support.
The NHS Blood and Transplant service is looking people to donate blood in the run-up to the Christmas and New Year period.
The blood given at these sessions is a lifeline in an emergency and for people who need long-term treatments.
Many people would not be alive today if donors had not given up their time and blood. The NHS needs more than 6,000 blood donations every single day to treat patients in need across the UK, and each year they need approximately 200,000 new donors, as some people can no longer give blood.
For more information about giving blood, please visit www.blood.co.uk