The Blackpool Tower will be lit up orange and purple this week as a show of support for everyone living with dementia in the north-west.
The 25,000 lights on the iconic 518-foot structure will be lit in the colours of Alzheimer’s Research UK on Thursday (November 16), with the tower orange and the heart logo purple. The tower will be particularly in focus this week with the BBC’s Strictly Come Dancing show being recorded at the Blackpool Tower Ballroom at the weekend.
Dementia was recently revealed to be the leading cause of death in the UK. The condition currently affects around 850,000 people in the UK, including more than 2,500 people in Blackpool.
The UK’s leading dementia research charity powers world-class studies focusing on prevention, diagnosis and treatments and has funded 37 research projects in the North West, providing grants totalling more than £3.5m.
Gillian Edwards, Alzheimer’s Research UK Regional Fundraising Officer for the North West, said: “We’re delighted The Blackpool Tower will be lit up in our colours and can’t wait to see it.
“Hopefully people who see the tower lit up will be encouraged to find out more about us and our vision to create a world free from the fear, harm and heartbreak of dementia.”
Alzheimer’s Research UK is encouraging people to take pictures of the tower on the day and share them with @ARUKnews on Twitter and @AlzheimersResearchUK on Facebook.
A great way to support Alzheimer’s Research UK is to sign up for the charity’s new cycling initiative, Cycling Down Dementia. Participants are challenged to ride either 300 or 1,000 miles before the end of January and raise £150 for life-changing dementia research. To sign up go to www.cyclingdowndementia.org
For further information about Alzheimer’s Research UK, or to find out about more fundraising opportunities with the charity, call 0300 111 5555 or visit www.alzheimersresearchuk.org