Wednesday, 12 June 2024
UK Charity Week 2024 - Sponsored by Sinclair Method UK
Wednesday, 12 June 2024

Big Give Christmas Challenge 2024 opens for applications

Big Give Christmas Challenge 2024 opens for applicationsBIG Give has announced the opening of applications for the 2024 Christmas Challenge, the UK’s largest collaborative fundraising campaign.

Charities across all sectors are invited to join this flagship match funding campaign, which last year raised a phenomenal £33 million for 1,077 charities. Despite a challenging environment of rising costs, increased demand for services, and fundraising concerns for charities, the 2023 campaign saw over 94,000 public donations made across seven days, thanks to the generosity of Big Give’s match funding Champions, the unwavering support of the public, and the hard work of charity partners.

This year, Big Give aims to set a new record to bolster even greater support for the charity sector this Christmas. Applications for the Christmas Challenge are open now until Friday, 5th July 2024. The campaign will run in line with #GivingTuesday, from 3rd – 10th December.

Why join the Christmas Challenge?

  1. Unparalleled fundraising opportunity: The campaign offers participating charities the opportunity to secure up to £25,000 of match funding from one of Big Give’s Champion match funders whilst also building the charity’s resilience, skills and profile. Of the charities eligible to receive funding, an impressive 93% received a match funding offer from one of Big Give’s Champion funders.
  2. Vital support for small charities: The median annual income of applicant charities was £578,000 reflecting the campaign’s accessibility and its appeal to a diverse range of organisations. Of the charities that offered additional match funding, 61% had an annual income under £1m.
  3. Record amount of champion funding available: The Christmas Challenge magnifies the impact of every public donation through match funding from esteemed Champion partners, which include leading philanthropists, foundations, and companies. This year’s campaign boasts more match funds than ever before thanks to some of the biggest names in philanthropy and funding, including The Reed Foundation, Julia & Hans Rausing Trust, The Childhood Trust, Candis, EQ Foundation, The Hospital Saturday Fund, Coles-Medlock Foundation, Monday Charitable Trust and many more.

Headline statistics that highlight the campaign’s impact from charities that participated in the 2023 Christmas Challenge:

  • 76% of charities reported a significant increase in donations compared to similar fundraising efforts.
  • 67% reported they received bigger donations vs any comparable fundraising
  • 89% expressed satisfaction with the return on investment, highlighting the campaign’s effectiveness.
  • 90% increased their confidence in digital fundraising, thanks to Big Give’s support and resources.
  • 95% attracted donations from new supporters. An average of 33% of donations to the Christmas Challenge were made from new supporters.
  • 91% developed new supporter relationships, and 96% strengthened existing ones.

Last year’s campaign also garnered support from celebrities such as Dame Judi Dench, Jenny Agutter, Alan Carr, Dame Joanna Lumley, Jason Watkins, Megan McCubbin, Jeremy Irons, Kate Humble, Larry Lamb and Emilia Fox.

Alex Day, Managing Director, of Big Give, said:

“The Christmas Challenge presents one of the best opportunities for charities to double their impact thanks to the generosity of our Champion funders. We want to support even more charities this year. We urge any charities that need a boost in funding to apply, given our track record in making a real, tangible difference.

“Since its inception in 2008, the Christmas Challenge has been instrumental in raising nearly three-quarters of the £300 million total raised by Big Give. Almost half of the funds raised by last year’s campaign benefitted small charities with annual incomes of less than £1m.”

For more information and to apply, please visit: Big Give’s Christmas Challenge page.


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