Sunday, 26 May 2024
Sunday, 26 May 2024

BHF appoints three new celeb ambassadors ahead of star-studded virtual event

THE Kooks singer Luke Pritchard, actress Gemma Atkinson and presenter Yinka Bokinni all have a strong connection to the charity’s cause and will start their ambassadorship by attending this year’s virtual BHF Heart Hero Awards ceremony on Tuesday 20 October at 7-9pm. Luke will also be performing during the event, alongside chart-topper singer Ella Henderson.

Luke Pritchard has said:

“What an honour it is to be made a British Heart Foundation ambassador. The cause has been close to my heart for many years after my dad passed away from a heart attack when I was just three years old.

“I understand the devastating reality of experiencing heart and circulatory disease which is why it’s important to me to support the BHF. I’m excited to be a part of this year’s Heart Hero Awards event, announcing the ‘Fundraising in Community’ award to a very worthy winner and performing at it too. I look forward to working more closely with the BHF as an ambassador.”

This year is the Heart Hero Awards’ third annual ceremony. Vernon Kay will be hosting for the second consecutive year to showcase inspiring people who have shown courage, resilience, compassion and bravery in the face of adversity. On the night attendees will hear the inspiring, heartwarming stories from these Heart Heroes. Usually, a glitzy black-tie event that has previously taken the stage at Shakespeare’s Globe, this year’s event has been transformed into a star-studded virtual event which will be hosted on YouTube.

BHF appoints three new celeb ambassadors ahead of star-studded virtual event
Luke Pritchard

Nominees include children with life-threatening illnesses, phenomenal fundraisers, extraordinary medical professionals and ordinary people who have done extraordinary things to save the lives of strangers or those they love.

These amazing ‘Heart Heroes’ will be celebrated by other celebrity attendees, including Gary Cahill, David Ginola, Graeme Souness, the Mac Twins, Chessie King and Olivia Arben. Family members, friends and the public are also able to support and join the virtual event.

Gemma Atkinson stated:

“The British Heart Foundation does incredible work funding life-saving research and I’m so happy to be working closely with this wonderful charity as a new ambassador! I lost my dad from a heart attack 18 years ago and ever since I have wanted to help others who have suffered from a similar loss or living with a heart condition.

“One of my first ambassador duties is announcing the ‘Outstanding Contribution’ award at this year’s Heart Hero Awards ceremony. The awards are a brilliant way to celebrate inspirational people and I feel lucky to be a part of it.”

Charmaine Griffiths, CEO at the BHF said:

“We are delighted to announce the appointment of three new wonderful celebrity ambassadors. The BHF is very grateful for the work they have done for us to raise awareness of our life-saving research. During this extremely difficult time, their support means a great deal to us as we face the hardest period that the BHF has had in its 60-year history.

“Whilst this year’s Heart Hero Awards are going to be virtual, we will not let that stand in our way. We are very much looking forward to celebrating true heroes who have overcome challenges or changed the lives of others. A huge thank you and congratulations to all of the nominees and winners, judges and presenters, as well as our new celebrity ambassadors for making the Heart Hero Awards the unique and heart-warming event that it is.”

Judged by Meg Matthews, Alex Shulman, Yinka Bokinni, Chessie King and Olivia Arben, other award categories are: Charity Champion, Fearless Fundraiser, Young Heart Hero and CPR Hero Award.

BHF appoints three new celeb ambassadors ahead of star-studded virtual event
Yinka Bokinni

As an ambassador, award presenter and judge, Yinka said:

“Last year’s Heart Hero Awards was fantastic so I’m really looking forward to being involved with it again this year as a new official ambassador! My own heart condition has given me an understanding of the importance of the work the BHF do as well as the amazing people who support them, which is why I’m so excited to be announcing the Young Heart Hero award.

“I’ve worked with the BHF for around four years now and really enjoyed meeting their inspirational supporters, other people with heart conditions and learning about the research they do. I’m so happy to be an official BHF ambassador!”

This year’s HHA is supported by Laerdal Medical, who are working with the BHF to help save more lives and beat heartbreak forever.

To be a part of the BHF’s Heart Hero Awards ceremony audience, you can register your interest here:

To donate to the BHF during this time, please do so here:


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