BRITISH Heart Foundation has appointed Claire Sadler, Marketing Director at Direct Line, as Executive Director of Marketing, Fundraising and Engagement.
Claire was formerly Group Brand Director at BT. She has a wealth of experience in generating income through innovation, along with digital and marketing transformation.
She is also an active member of WACL (Women in Advertising and Communications London) and a passionate diversity champion.
Claire will be responsible for fundraising, brand and marketing strategy, product development and marketing communications, generating £100M+ income from public fundraising, gifts in wills, events, philanthropy and corporate partnerships.
Dr Charmaine Griffiths, BHF Chief Executive, said:
“I’m absolutely delighted to welcome Claire to our talented BHF team. We have ambitious plans to protect and grow funds for our life-saving work at a time when it has simply never been more needed. Claire’s experience and expertise will help us to inspire even more of our supporters with our vision to beat the heartbreak caused by heart and circulatory diseases.”
“I’m thrilled to be joining the BHF – a charity that is particularly close to my heart having lost family to heart disease. The BHF has been around for 60 years, with a clear mission to transform the prevention and treatment of heart and circulatory disease and this is still as important and relevant today as it’s ever been. However, the way we live and give to charity has changed enormously in recent years.
“With the rise in a cashless society, an increase in online shopping and changes in consumer habits, the way the brand engages with our supporters and raises charity income needs to change too. We need to ensure we can continue to fund life-saving research.
“It’s both a great honour and opportunity to join such a hugely talented and expert team who are committed to beating heartbreak forever.”
Claire will join the BHF on 25 January, replacing Carolan Davidge, who is leaving the charity at the end of February to pursue a portfolio career.