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Sunday, 17 October 2021
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BBC Children in Need and Asda launch children in crisis campaign

BBC Children in Need and Asda have launched their 2020 fundraising campaign – raising money to support children in crisis across the UK. This year, money raised by Asda will help to fund BBC Children in Need’s Emergency Essentials programme.

The Emergency Essentials programme supports disadvantaged children and young people and their families who are living with severe poverty and provides them with basic, everyday items such as a bed to sleep in, a cooker to give them a hot meal, clothing (in a crisis) and other items and services critical to their wellbeing.

Money donated through in-store fundraising or by buying merchandise such as Pudsey clothing, Pudsey ears or the Official BBC Children in Need t-shirt, will go towards providing crucial items to children and young people across the UK who need them most.

Speaking about this year’s campaign to support children in crisis, Jo Warner, Senior Director, Community & Corporate Affairs at Asda said:

“BBC Children in Need have been a partner of ours for 20 years. We are pleased that this year, with the help of our colleagues, suppliers and customers, the money raised will go towards supporting the Emergency Essentials grant programme providing children and young people living in severe poverty with the basic facilities which most of us take for granted.”

Claire Hoyle, Commercial Director at BBC Children in Need said:

“It is great news that Asda’s fundraising this year will help to fund our Emergency Essentials programme, and provide support to individual children and young people across the UK who need it most.”

This year’s official BBC Children in Need t-shirt was designed by young people who attend The Garage Trust in Norwich. The Garage Trust receives funding from BBC Children in Need and runs creative programmes for disadvantaged children and young people in Norwich aged 5-18, including dance, drama and music. The project increases opportunities for positive activity, improving self-confidence and building social skills.

The Saturday’s singer, Una Healy met online with a group of young people who have been supported by The Garage Trust, including some who played a part in designing the Official T-Shirt, to find out more about how they have been supported, and how it feels to have designed a t-shirt that will go on to make a difference to the lives of other children and young people across the UK.

During the online project session, Una took part in some short drama activities with the young people and spoke with project worker Adam Yaxley about how BBC Children in Need funding benefits The Garage Trust.

The Garage Trust has been funded by BBC Children in Need for a number of years and currently receives a three-year grant of £119,935 from BBC Children in Need which provides the funds for an Inclusion Learning Lead and part-time salary costs. The children and young people supported by The Garage Trust face a multitude of challenges, including disability, poverty and deprivation and poor mental health.

Following the virtual session with The Garage, Una added:

“I really enjoyed the chat with The Garage Trust. The young people were lovely and so passionate about the project. It was just so heart-warming to hear their stories and how inspired they are in life, just from having a safe place to go to. Going to The Garage has even helped them choose career paths and make amazing friends. It was lovely to chat to them and it’s an incredible project.

“Now more than ever we need to support people who don’t have very much and in times like this, everybody is struggling. It is really tough times and it is even harder for children who are facing crisis, so I think this campaign is really important and money raised will make a huge difference to children and young people, and their families, that are struggling.”

You can support BBC Children in Need by visiting your local ASDA store to donate at the till, by purchasing the official BBC Children in Need t-shirt, Pudsey clothing or exclusive Pudsey Ears online or in-store, with donations going to BBC Children in Need’s Emergency Essential programme.

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