Leading UK charity Battersea Dogs & Cats Home (Battersea) has appointed Blue State Digital to help evolve its digital strategy.

Values-led campaign and creative agency Blue State will be working with Battersea to create a ‘Digital Innovation Forum’ within the organisation, looking at how online tools and technologies can support Battersea in achieving its strategic aim of changing the way animals are rehomed, and to create innovation across the rescue and rehoming industry.

Battersea Dogs & Cats Home appoints Blue State as strategic digital partner
Photograph credit: Battersea Dogs & Cats Home/Blue State Digital

The collective outputs from the Forum will underpin the overall vision for digital across Battersea. Projects, which will be run in monthly ‘sprints’, might involve changing audience attitudes through digital innovation, sharing Battersea’s knowledge in the UK and overseas, or developing and mobilising Battersea communities. The Forum will work on these ideas across the organisation, engaging stakeholders and building capacity across relevant teams.

Blue State Digital was appointed as a result of a competitive pitch and the agency will work closely with Battersea’s digital team, as well as their brand, content & communities, performance, fundraising, and operations departments.

The appointment follows an assessment of Battersea’s digital communications, undertaken by Blue State last year. This allowed the charity to understand its position and performance within the landscape and identify how it could better reach and engage the right audiences as they embark on their rehoming journey.

Battersea joins a growing client list for Blue State’s UK arm; the agency’s roster now includes Google, Lloyds Banking Group, Tate Modern, Co-op and UNICEF UK.

Battersea will allow Blue State to further grow its expertise in the animal welfare space, having previously worked with RSPCA, WWF, World Animal Protection, Wood Green and Four Paws. It also marks growth for the organisation in the non-profit space, joining the likes of UNICEF, Special Olympics and the Movember Foundation.

Lauren Rayner, head of digital at Battersea Dogs & Cats Home, said:

“Battersea has a hugely ambitious plan to change the perception and practicalities of animal rehoming over the next few years, and Blue State Digital has a proven history of helping brands and charities deliver meaningful results through digital innovation.

Hannah Johnson, managing director of Blue State’s UK office, said:

“Battersea is a much-loved charity in the UK. There’s no other name quite so synonymous with rehoming the nation’s dogs and cats. We want them to continue to meet the needs of their audiences and pre-empt emerging trends in the digital space by equipping them with the best tools to do so. With the Digital Innovation Forum, we will create a microcosm for ideas to flourish and grow, broadening Battersea’s reach and understanding to create positive progress for Battersea across the wider rehoming industry.”