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Thursday, 26 November 2020


Aviva Community Fund opens with new COVID-19 criteria

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Written by Helen Bridge, Corporate Responsibility Manager, Aviva UK
In January, Aviva launched a refreshed Aviva Community Fund offering quarterly funding and year-round support to causes that are having a positive impact all across the UK.

A big part of this new programme is Aviva’s partnership with Crowdfunder, which equips people with the online crowdfunding skills they need to thrive and survive in times like these. As Aviva prepares to welcome new causes to enter projects into their second quarter of the programme, the COVID-19 outbreak presents some unique challenges.

Now, more than ever, small charities need support. Aviva is passionate about enabling these causes to access the funding needed, and support them to build on and learn new digital fundraising skills, skills that have become critical. The Fund can help small charities to gain crucial knowledge, confidence and experience in crowdfunding, which provides a much-needed revenue stream in these challenging times.

Karl Wilding, CEO for the National Council of Voluntary Organisations, estimates the UK charity sector will lose £4 billion in income as a result of the pandemic. On top of reduced donations and the cancellation of many major fundraising events, a surge in demand for services in the coming months will see increasing pressure put on staff and infrastructure.

Causes are more crucial than ever in providing vital support in their communities. Aviva is committed to ensuring the Fund gives causes the tools and resources they need to make a difference today.

To make this possible, Aviva has broadened the criteria for the current funding round – applications are open now until 5 May. Aviva is still encouraging causes to submit their forward-thinking ideas and projects but also welcomes applications from small charities that need funds to adapt or simply continue their vital services. This applies even if it’s as simple as finding the resources to cover core running costs so that projects continue to help beneficiaries and communities during this time of need.

Aviva has seen causes across the country adapt their programmes to respond and support their communities, communities that are facing unique and complex challenges. This has been remarkable.

The Aviva Community Fund enables causes to unlock donations from the Fund via their employees and from public supporters.

Aviva is thrilled that hundreds of inspiring causes put forward innovative projects in the first quarter, many of whom are already having a huge impact in communities across the country.

Aviva is sharing out £250,000 among UK Aviva employees every quarter, giving them the chance to decide which projects they want to back personally, alongside further donations from the public.

The next round of applications for the Aviva Community Fund is open now until 23:59 Monday 5 May. So, if you fundraise, work or volunteer for a brilliant local cause who would benefit from this programme, please apply.

Got a question? Contact the Aviva Community Fund team by emailing communityfund@aviva.com

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