A producer of artisan teas, coffees and hot chocolates are announcing a partnership to raise funds to support the work of an international charity.
Cupsmith, which is headed up by husband and wife George and Emma Crawford, will be supporting the work of Music as Therapy International on an ongoing basis, with a donation made to the charity for every packet sold.
The family business, which was set up in 2015, operates out of their roastery hidden away in the countryside of Surrey, near Farnham. As the new charity partnership will also see every packet featuring the charity’s logo, their hope is it will help introduce and promote the charity’s work to new audiences.
The partnership was born out of a friendship between Emma and the charity’s director, Alexia Quin, that dates back to their childhoods.
Speaking about their support of the charity, Emma said:
“I’ve been so proud to watch Music as Therapy International grow from humble beginnings over 20 years ago to an award-winning team of inspirational, dedicated people helping to improve lives on a global scale.”
“We’re delighted to support the amazing work of the charity, both here in the UK and around the world.”
Music as Therapy International is a UK-registered charity using music to help some of the world’s most vulnerable individuals in places where the effects of disability, trauma and mental illness have led to people living their lives in the margins. From Romania to India, Ethiopia to Georgia and here in the UK, the charity trains local caregivers to use music so they can help overcome this damaging isolation and improve lives.
Alexia, who founded the charity in 1995, said:
“With this partnership, it’s lovely to think of someone sitting down for a cup of Cupsmith tea, spotting our name on the packet, and letting their curiosity lead them to find out more about the charity.
“We are touched to have the support of someone who really has been alongside the charity every step of the way and would like to thank Emma and George for their incredible gesture.
“The money raised will help us continue to share the power of music with others to overcome the isolation and marginalisation that affects so many lives today.”
Cupsmith’s range of teas, coffees and hot chocolates are available in Waitrose & Partners, Selfridges and online from Ocado, as well as a host of independent retailers throughout the UK.