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Thursday, 24 September 2020


An introduction to new UK Charity Week Gold Partner Kindred

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Kindred is a UK Social Enterprise created with one goal – to become the largest aggregated charitable donor in the world. 

Supporting over 40,000 charities already, Kindred offers a browser extension that enables anyone shopping online to get cashback and great deals from 10,000+ brands, whilst generating important donations for their chosen charity. It’s a win-win, for both your donors and for your charity.

For every purchase made online Kindred collects a donation from the brand in cashback. In our first 6 months, we have raised almost £700,000.

Kindred enables any charity to invite their donor base to use the Kindred browser extension and ensures that all online purchases generate a donation whilst giving them a better deal. Everyone wins – and it is all done in two easy steps.

With donor fatigue one of the highest concerns for charities today, we now invite your charity to sign up to Kindred for free or book in a call to find out more about how we can support you to raise funds from your donor base as they shop online. This is a completely free platform for all charities.

How much could you raise using Kindred’s plugin?

Here is an example; If you have an email database of 100,000 donors. Assuming an open rate of 20% & a click-through rate of 5% over a 12-month campaign. This would give you around 12,000 donors using the shopping extension. The average order value via the extension is £59.00, with users averaging 2/3 purchases a month. Depending on the commission levels this could generate you anything estimated from £220,000- £360,000 a year in donations.

We look forward to chatting through how we can help you make this happen easily and quickly. Thank you.

Jackie Mills, Charity Partnership Director, jackie@kindredteam.com.

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