SCOPE, the disability equality charity, has appointed Alison Cowan as Executive Director of Fundraising and Engagement.
Alison joined Scope in August 2020 as Interim Director of Fundraising and Marketing. She has been an interim charity director for over 15 years, specialising in delivering change and leading charities to upgrade their fundraising, marketing and digital activity.
Prior to joining Scope, Alison was Interim Director of Marketing Integration at Asthma UK and the British Lung Foundation. Her other previous roles include Marketing and Commercial Director at Battersea, Director of Marketing Communications at Barnardo’s and Director of External Relations and Communities at Mencap. Before that, she headed up large marketing and fundraising functions for charities including Comic Relief, Marie Curie and Great Ormond Street Hospital. She started her career in the corporate sector working with clients such as Tesco, Nationwide and Saga on consumer direct marketing.
Previously Vice Chair at mental health charity Mind for seven years, Alison currently sits on the Finance Committee at Samaritans to provide an additional level of fundraising insight and provide peer support to their Director of Income Generation.
In her new role at Scope, Alison will lead the charity’s fundraising, data, digital, brand and marketing. She will have a strong focus on engagement and building deeper relationships with Scope’s key audiences.
Scope’s Executive Director of Fundraising and Engagement, Alison Cowan said:
“I have a hidden disability and first got involved in public campaigning on equality in the 1990s. I am thrilled to be joining Scope, this role presses all my buttons, it reflects my intense commitment to equality and social justice and my love of campaigning causes.
“The need for Scope has never been greater. Almost two-thirds of all those who’ve died from Coronavirus were disabled. Millions of disabled people have spent almost a year shielding without adequate support, isolated and feeling forgotten by Government. Scope has been seeing unprecedented demand, our helpline provides a listening ear, and our online community is keeping people connected.
“Like all charities, our income has suffered during the lockdown, but we are developing exciting and innovative plans for fundraising which will ensure that Scope can still be there for disabled people and their families during the pandemic and beyond.”
Mark Hodgkinson, Scope’s Chief Executive, said:
“We are excited to welcome Alison to Scope at this critical time. She brings great personal insights and significant experience from mental health and learning disability roles and the wider charity sector.
“We have ambitious plans for growth at Scope in terms of the impact we make for disabled people and their families. Strong fundraising and engagement will be essential to achieving this, and I am confident that Alison’s experience and skills will make a big difference to our delivery of those plans.”