Wednesday, 17 July 2024
UK Charity Week 2024 - Sponsored by Sinclair Method UK
Wednesday, 17 July 2024

Alesha Dixon launches Crayola and Spread a Smile partnership

BRITAIN’S Got Talent judge Alesha Dixon recently visited children at St Mary’s Hospital in London with Spread a Smile

Spread a Smile is a charity that brings joy and hope to seriously ill children in hospitals, hospices and homes across the UK by organising bedside and digital entertainment for thousands of children. From magicians to face painters, musicians, fairies and therapy dogs, the charity generates moments of distraction and excitement, helping young patients and their families to face their significant health challenges with optimism and positivity.

Starting later this month, Crayola has joined forces to help fund much-needed in-person arts initiatives for children during their hospital stay.

Senior brand manager, Jade Childs said:

“We know from the pandemic just how therapeutic art is, and our passion at Crayola is to raise creatively inspired kids. The partnership with Spread a Smile resonates so strongly with our values, and we are delighted to be able to offer this incredible charity much-needed funding and extensive product to support its wonderful art sessions for children at their bedsides.”

Crayola will be donating hundreds of Colour Pencils, SuperTips and Crayons over the next 10 months and is looking forward to volunteering as a team later in the year, to help the charity pack and distribute Christmas presents to patients.

Lucy Jackson, Spread a Smile chief executive said:

“Art is important in every child’s development. It encourages children to express their creativity, develop motor skills and heightens their ability to communicate and problem-solve. For children in hospital, art-related projects and activities provide a welcome distraction from treatment and the hospital environment. This is why we are so excited to be working in partnership with Crayola to deliver even more art initiatives to seriously ill children and their siblings across our hospital partners. Thank you to everyone at Crayola for their generosity, creativity and enthusiasm – we’re looking forward to working together and seeing imaginations engaged through art.”

Alesha Dixon, who has supported the charity for many years, recently visited children at St Mary’s Hospital, Paddington with Crayola. Alesha commented:

“You could see that, once the children were immersed in the fairy and art activities, they were immediately relaxed and distracted from their pain and treatment. I was glad I could be there too, to spread some smiles and see the Spread a Smile team doing what it’s so good at.”


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