Action Medical Research is celebrating the success of its national Cream Teas campaign.
The 2019 fundraiser was launched earlier this summer, inviting people to buy boxes of scones, clotted cream and strawberry jam online.
The treats were then delivered to homes and businesses across the UK on Thursday 27 June.
“We were absolutely delighted with this year’s campaign,” said Action’s Cream Teas Co-ordinator Gina Campbell. “Nationally we sold well over 8,000 boxes and early indications suggest a total of more than £55,000 has been raised, which is fantastic!”
This is the sixth year the campaign has run nationally.
To date, it has now raised around £240,000 for the charity.
Gina admits the support is humbling: “We sold around 500 boxes in Sussex alone and for that, we are extremely grateful.”
“A lot of businesses – as well as individuals – buy them every year and hold cream tea parties with staff or friends and family. We were tagged in so many photos of people enjoying the cream teas on social media; we’re just pleased so many people had fun!”
The team at Action held their own party at their Head Office in Horsham and were joined by 5-year-old Aiden Mitchell and his parents Keith and Fleur.
The Essex family has supported Action ever since Aiden was a baby.
During his birth, Aiden suffered from a shortage of oxygen.
He was whisked away to the intensive care unit where the team began to reduce his body temperature to protect him from brain damage, a process known as cooling therapy. This breakthrough therapy is the product of a 20-year programme of research to which Action Medical Research contributed.
He has cerebral palsy, but a combination of therapies is helping him get stronger.
Fleur said: “We are always keen to show our support for Action and were only too keen to help celebrate the Cream Teas campaign!
“It’s a wonderful charity and the work they do to help find future cures for such a wide range of illnesses and conditions is phenomenal.”
Action Medical Research is a UK-wide children’s charity which funds desperately needed research to tackle the diseases that devastate the lives of so many of our children. It has been funding medical breakthroughs since it began in 1952 including helping to introduce the first polio vaccines in the UK, developing the use of ultrasound in pregnancy and testing the rubella vaccine.
Action is currently funding research into areas including premature birth, epilepsy, asthma, scarlet fever, cerebral palsy, brain cancer and some rare and distressing conditions.