CHARITY Today was founded in 2012 by the publication’s current Executive Editor Lee Rayment, a digital entrepreneur, with the aim of giving charities, fundraisers and supporters a national platform in which to promote their charitable activities.
Now six years on the Region Media Group publication has dozens of administrators and hundreds of contributors from across the UK third sector, with regular contributions also coming from colleagues as far afield as Los Angeles CA and even the African continent!
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Many modern digital news platforms have opted to put up paywalls to block content. Charity Today felt this type of model would be detrimental to our objectives of sharing the news with as many people as possible, having no paywall opens the audience up to even more people who might not have been able to access it had a payment been required.
We have a broad demographic audience with readers and viewers consisting of chief executives, trustees and senior managers in charities, voluntary organisations and social enterprises. However, our primary target audience is quite simply the general public; this publication was designed with one thing in mind – to reach as many people as possible and to give the charities and supporters the biggest possible voice.
Charity Today is arguably one of the biggest success stories in recent charity media history when you consider its humble beginnings, its fast growth and reputation in the charity industry is phenomenal.
Unquestionably the biggest project born as a result of the publication is the meteoric rise and success of the national charity awareness campaign #UKCharityWeek.
There is no denying the impact this campaign continues to have. Just over 6.9 million people were reached in its inaugural year and hundreds of thousands of pounds raised by causes during the week up and down the country. However, all these figures and records were surpassed during December’s campaign when a staggering 92,999,791 timeline deliveries were made! (Source: Hashtracking®)
Despite the outstanding success of #UKCharityWeek it is not the only feather in the cap of the publication, the Charity Today Awards among other projects very nicely complement the offerings.
Charity Today works tirelessly to ensure that all articles published adhere strictly to its own ethics of truthfulness, accuracy, objectivity, impartiality, fairness and public accountability – applying these ethos during the acquisition of newsworthy information and its subsequent dissemination to the public.