Sunday, 23 June 2024
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Sunday, 23 June 2024

A quarter of the nation’s wardrobes contain no preloved items the BHF reveals

ONE in four (25%) people in the UK own no preloved items in their wardrobe, according to a new survey from the British Heart Foundation (BHF) – prompting the charity to urge the nation to join its Reuse Revolution by shopping and donating preloved this spring.

The survey of over 4,600 people, conducted by Censuswide, found that while clothes are the nation’s favourite item to buy preloved, one quarter (25%) of the nation’s wardrobes don’t contain any second-hand pieces.

Gen Z (16-26 year-olds) are leading the way and supporting preloved with over a fifth (23%) of respondents from that age range stating that between 50% and 74% of items in their wardrobes are preloved, in comparison to 1 in 10 (10%) of Generation X (43- 58 year-olds) who said the same.

The survey also found that just over two in five (42%) respondents believed the proportion of preloved in their wardrobes has increased over the last few years and said their main motivation for shopping preloved was to find cheaper alternatives due to the rising cost of living.

Meanwhile, donating preloved (32%) was identified as one of the top three actions respondents would take to help protect the planet, as well as recycling more (46%) and reducing food waste by meal planning (30%). Just under a fifth (19%) of people said not knowing what they can donate or what condition the items need to be in, is the biggest barrier for donating preloved items.

This spring, the British Heart Foundation is calling on the nation to join its Reuse Revolution by shopping and donating preloved.

Allison Swaine-Hughes, Retail Director at the British Heart Foundation (BHF) said:

“There’s been a real shift in the public’s perception around shopping and donating preloved and our survey shows we need to continue championing the joys of second-hand shopping to see the entire nation favouring it in their wardrobes and around their homes.

“At the BHF, it’s never been easier to shop and donate preloved and we hope Reuse Revolution inspires people to choose it as their number one option. And, by choosing the BHF, people will help fund lifesaving research into heart and circulatory diseases, as every pound raised in the charity’s shops and online stores helps support the 7.6 million people in the UK living with heart and circulatory conditions.”

In a year, the BHF saves 57,000 tonnes of goods from going to waste and through the reuse and recycling of donated items, this helps prevent 130,000 tonnes of CO2 emissions from being released into the atmosphere.

Jennifer Graham (née Jennifer Brady), also known as the Charity Shop Girl, has amassed nearly 75,000 followers on TikTok and over 20,000 on Instagram with her second-hand shopping hauls and tips and is supporting the BHF’s Reuse Revolution campaign.

Jen said:

“I’m absolutely hooked on shopping preloved and have an incredible audience who love to follow and see what second-hand finds I can get my hands on. I love shopping in charity shops on the high street as well as browsing the BHF on eBay and Depop from the comfort of my own home.

“The BHF’s Reuse Revolution reminds us how easy it is to shop and donate. With every donation or purchase, we’re one step closer to looking after the planet, supporting good causes and making the money in our pockets go further.”

Join the British Heart Foundation’s Reuse Revolution, shop and donate preloved today. Please visit: for more information.


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